Earlier this year, I signed a contract to join the Blancpain GT World Challenge series as a Producer on their Media and Marketing team.
This series races all over North America and features some pretty amazing cars in different race classes - GT3, GT4, TCR, and Touring Cars.
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A couple weeks ago, I flew up to Sacramento CA to attend the Press Preview event that Jeep held to announce their all new Jeep Gladiator to the American public!
This event would be the very first time that automotive journalists and content creators were allowed to drive Jeep's new truck, which went on pre-order from the Jeep website this past weekend.
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In this day and age, brands need ATTENTION in order to get seen. Everyone is using social media to scale up their businesses, driving traffic to their websites where they capture leads or facilitate a sale of their products or services.
Even if you don’t have an online store, your website matters. Why? At a glance, it shapes what people think of you, your company, your products, and your brand.
Aside from a great design aesthetic and easy navigation…
websites need GREAT IMAGERY to capture attention and facilitate SALES.
You’re not alone. This is something that most companies struggle with.
Read MoreContact us so we can schedule a call to learn about your needs.
It might have come as a shock to some, but I recently announced that I’ve rejoined Speedhunters, the global car culture website and brand that I helped launch as a brand extension for the Electronic Arts Need For Speed video game back in 2007.
Automotive enthusiasts around the world are no doubt familiar with the Speedhunters brand, as one of the biggest websites of its kind. I’m glad to be back on the team, and I have lots of great things planned!
When we made the announcement and published the news that I was returning to the site, it received a ton of response!
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This weekend, I got a last minute booking to shoot marketing imagery for the Anytime Fitness Turkey Trot, which is an annual Thanksgiving-themed community event that features a foot race up and down a paved hill.
For this event, I was asked to shoot engaging imagery of the community having fun at the event, so that Anytime Fitness could use the images to promote their next event and attract more sponsors.
I don't shoot sports or fitness as often as I'd like to, so shooting this event was pretty fun! I'd like to shoot for fitness clients more often, so if you have a direct relationship with any companies in the fitness or sports industry, please introduce!
Since I’m good friends with the owner of Anytime Fitness, I went crazy and shot over 1000 images in a two hour period, from 9am to 11am.
Here's a small gallery of images that tells a story about the event:
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Aside from working directly with my own clients, I frequently work with ad agencies to provide creative services for their clients. In this case, I was contracted by ad agency Edelman to shoot an event for one of their clients, Pharmacyclics.
It required me to travel up to the SF Bay Area for one day to shoot stills while their own producer was shooting video content.
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I decided to sell my vintage 1970s Canon TL film single lens reflex camera, with a high quality FD mount 28mm f/2.8 lens and vintage leather camera strap included!
Perfect for someone looking to get into shooting FILM or even someone who wants a super cool vintage prop for photo shoots or your bookshelf!
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Cosmopolitan Magazine featured fashion model Nyakim Gatwech flew straight from New York Fashion Week shoots to be here in LA for today's Emmy Awards.
Nyakim has an inspirational story - she was bullied for her super dark Sudanese skin, but now she is a top model that's working with L’Oreal Paris and making waves in the industry!
It was so great shooting with this bad ass.
It was awesome shooting this week with an awesome new client, Shark Tank success story Cousins Maine Lobster, a food truck and brick and mortar restaurant franchise that is consistently being featured on the hit ABC TV show Shark Tank and in numerous books, podcasts, and YouTube videos!
For this project, I got to work with Survivor Reality TV show regular Aubry Bracco, who did two seasons with Survivor - very cool!
We shot some great product photos of the food, as well as lifestyle photos with different personalities that you will be seeing on a certain television show with singers that has a British judge by the name of Simon Cowell.
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That moment when senpai notices you...
Okay, okay, I know this is totally a FANBOY post, but I’ll post it anyway because I still think it’s cool! After all, it’s not every day that the manufacturer of the cameras you’ve been shooting with for the past 15+ years comments on your Instagram post!
Thanks so much Canon USA! I appreciate the love!
As a photographer and content creator, I've been blessed with tons of amazing experiences and have worked at LOTS of cool shoot locations all over the world... but this particular one was pretty special!
My new friend Ali booked to shoot video footage for a music documentary being produced by her record label, Revolver Records. All I was given was an address and a time to show up, so I didn't even think anything of it... so when I actually arrived at the building where the shoot was to take place, the exterior was bland and nondescript, with zero signage or markings on the building or the doors except for the number 8477 on the brown building exterior.
However, this is Hollywood… and in Hollywood, these types of buildings are often times more than meets the eye (cue Transformers theme music). When I initially passed through the black tinted glass doors at the entrance, I was greeted by Ali in the lobby of the studio, which had an old school wooden lodge vibe inside - from the wooden furniture to the faux stone and cork textured paneling inside the place.
Once I pulled my Thinktank Photo camera bag inside the building, it was impossible not to notice all the gold albums hanging on the wall, with the photos of Michael Jackson and Quincy Jones on some of them.
Wait… What?!
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I've finally decided to part ways with my original Canon Rebel EOS 2000 FILM SLR Camera that got me started into photography. I've owned and used this camera since high school, and am the original owner of the camera - I got it at the camera store I worked at after school in my senior year.
This camera has been with me to many epic live hip hop events - The Roots, The Fugees, De La Soul, Common, etc etc.
This film SLR was what I used to shoot the early days of AE86s, KP61 Starlets and TE27s racing autocross with the SF Region SCCA OSP class.
I brought this film SLR with me on my first out of town trips to document the car scene in New Jersey, Toronto, and JAPAN. I have a HUGE photo album of photos I shot with this camera on my first visit to Tokyo and Tokyo Auto Salon - AE86s, Keiichi Tsuchiya, Nobuteru Taniguchi, RE Amemiya, Yamashita Koichi from Running Free, Crystal Body Yokohama, you name it.
I'm only selling it because it has been sitting on my shelf unused, collecting dust for YEARS.
I've been shooting professionally for years now, and because of this old Rebel EOS film camera, I've become incredibly loyal to the Canon brand for over 15 years.
I've owned pretty much every generation of Canon DSLR from the 10D, 20D, 40D, 70D, 5D Mk2, 5D Mk3, 5D Mk4, 1D Mk2, 1D Mk3, 1D Mk4, and I now shoot with a Canon 1DX Mark II - Canon's top of the line, flagship DSLR. The greatest thing is this old film SLR still works with the Canon EF lenses that I use with my current camera!
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These photos were shot for Big Family PlayDay, an event catered towards children and young families. They were used for social media marketing, website graphics, and for the creation of marketing materials to attract more involvement from larger corporate sponsors.
Read MoreSay whaaaat?! I was Google searching for photos of my cars just the other day, when I saw this link that led to Road & Track Magazine's website. I didn't even know one of their editors did this writeup! (THANK YOU!!!)
Screenshot of Road & Track website
Seriously, WHAT AN HONOR to be written about in one of the top automotive media outlets of all time. I'm humbled!
The crazy thing is though... I didn't even KNOW about this until almost 3 years after this story was published! insert facepalm emoji here
THANK YOU to Bob Sorokanich of Road&Track Magazine. It would be amazing if we could work together on some projects some day!
-AA
I'm excited to be doing a series of new content marketing projects with Anytime Fitness! This is the first in a series of HD videos that address the topics of workout tips, nutrition, and muscle recovery. The intent is to use these videos for short form content on social media platforms like Facebook and Instagram.
I used my Canon 1DX Mark II for the 120fps slow motion video clip, and my Canon 5D Mark IV DSLR for the main interview footage, with a Sigma 50mm 1.4 Art Lens providing CRISPNESS in the image with creamy bokeh in the back. External mic used was the Rode Video Micro.
Even though my main objective was to capture great still photos over the race weekend with Pirelli World Challenge Championships, I still managed to shoot enough video clips to put this short video together!
Read MoreIt took me FOREVER to get started on editing my Japan Vlog series. Actually, wait. That's not true. It took me forever to FINISH this edit.
This footage was shot almost ONE YEAR ago - ten months to be exact! So why the hell did it take so long, you might wonder?
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Well, it seems like all my nonstop effort into shooting and content production is really paying off and getting some new eyeballs for my photos and stories... I love how photos and words can positively impact a person, company, or brand's opinion of you... and how it can really get attention to the projects you're working on!
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How cool! The Pirelli World Challenge series saw my photos and story from the PWC GT Sprint at the Long Beach Grand Prix this year, and reposted the entire story and photos on their website!
Although reposting my ENTIRE story is certainly bad for SEO for both sites, it was an honor. Hopefully this is the beginning of a great new relationship! Their series has some amazing cars and drivers!
Click here to see the story on MotorMavens
The coolest thing about this entire situation is the fact that the good folks at Pirelli World Challenge liked my visual storytelling so much, that they decided to fly me out to their next race at Virginia International Raceway.
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While I was browsing through the Optech USA website for a new Pro camera strap, I stumbled upon this other cool accessory in their lineup, their Compact Battery Holster.
It's stretchy neoprene fabric, like a wetsuit, with a loop attachment that will allow you to attach it to your camera strap, belt, or backpack.
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