Your Website Imagery Dictates How Potential Clients Perceive Your Business
It doesn’t matter if you’re a huge corporation or a sole proprietor just starting up.
Your image is everything. It shapes how you show up in the world.
I’ve worked as a Company Founder, a Creative Director, and a Director of Sales and Marketing in previous roles. For over a decade, I’ve studied and experienced firsthand how images related to a company can affect how others perceive its BRAND. This also holds true for an individual’s personal brand.
Your BRAND IMAGE dictates whether or not you can attract high ticket clients that improve the financial trajectory of your business.
Why is that important? When you attract high ticket clients, you can actually close the types of deals that can positively affect the financial future of your business and your family. So let’s get down to it.
How can my mastery of lenswork & sales psychology help YOU and your company?
Here are a few examples:
Professional Portraits Attract Higher End Clients
There are lots of people with cameras who call themselves photographers/video content creators, but successful business owners realize that not all photographers are equal.
Not all content creators understand WHY specific types of imagery create confidence in your brand.
When they don't understand it, they can't create it.
If your livelihood were on the line and if your income depended on it… you wouldn't entrust YOUR company image to an inexperienced person, would you?
Of course not. That would be a waste of your time and money because inexperienced people lack understanding of HOW to create specific types of imagery to instill trust in potential clients.
Capture Attention With Images That Tell A Story
Rise above your competitors.
My images will make your company look like it’s straight out of the pages of a magazine that tells your success story.
When I shoot images in your office, I portray your company in the best possible light to help you establish trust with your clients.
Establishing trust is ESSENTIAL for new clients to have faith in you and your team. After all, how do they you're not just another one of those fly-by-night internet startups with a clever landing page and an email drip campaign?
Attract Top Talent With Your Company Culture
High achievers are the lifeblood of a strong company.
Highly talented go-getters with drive and initiative will help your company skyrocket to new heights.
The only problem is, all your competitors are trying to recruit the same people!
My image creation and curation ability paint a picture of your corporate culture to help you stand head and shoulders above others in your industry.
Corporate Video Production
Building strong personal relationships is especially important in this day and age - there’s a ton of competition on the internet, so attention arbitrage is key.
Many companies admit that they have a hard time creating real connections with their potential clients. This is a huge problem, because if there’s no relationship between you and your clients, attracting new clients becomes a race to the bottom as many people just want to seek out the cheapest service provider.
Personalized videos are the key to bridging that gap.
Personalized videos help you establish trust, and help potential clients to build a personal bond with you. Don’t play the price game with your competitors. It will lead everyone to lose in the end - it’s bad for you, your competitors, and ultimately, bad for your clients too.
The video above is part of a content marketing video series we produced, shot, and edited for attorney Jill Hiraizumi-Artino, founder of Hiraizumi Law Group, an Orange County CA based law firm that specializes in Estate Planning, Trusts, and Wills.
This video series was created to be informative to the end user, but more than that, it builds trust between Hiraizumi Law Group and their prospective clients. In today’s world, it’s really important to build a relationship between your company and its prospective clientele. This is exactly what this video series was designed to do.
In this particular video, Jill invites her friend, Lauren Weber, into the office for an interview. Lauren is a realtor and Jill’s longtime friend. Jill asks Lauren to give specific tips on buying and selling homes.
The purpose of this interview is to have a content collaboration that both Jill and Lauren can post on their social media feeds to drive traffic to one another.
This 2-Person interview was shot on TWO Canon HD cameras on Manfrotto carbon fiber tripods, with wireless audio being recorded by Rode Wireless Go II with lavalier mics. The scene is lit with three lights in the room - a huge softbox to provide soft light on both people in the shot, and two fluorescent Kino-flo style lights for hair lights.
The lighting setup, audio recording, composition and video recording was performed by Antonio Alvendia, and editing was handled by Travis Hodges of Sureshot Creative.
In the video above, Jill interview Neil Allen, Director at MyGym in Irvine. This video is part of a “community spotlight” video series that Jill is doing with other business owners/managers in her local area.
Similar to the other video, the purpose of this content collaboration is to build bridges and bonds with other business owners, with both parties publishing the video on their social streams.
This 2-Person interview video utilizes THREE Canon HD cameras on Manfrotto carbon fiber tripods, with wireless audio being recorded by Rode Wireless Go II with lavalier mics. The scene is lit with three lights in the room - a huge softbox to provide soft light on both people in the shot, and two adjustable Kelvin LED panel lights for hair lights.
The lighting setup, audio recording, composition and video recording was performed by Antonio Alvendia, and editing was handled by Travis Hodges of Sureshot Creative.
This video series was created to be informative, but also to build a relationship and trust between Hiraizumi Law Group and their prospective clients.
These video examples show how a consistent stream of videos can help you build rapport with clients and develop a sense of trust and confidence around your business, your team, and your brand.
High End Imagery Of Your Corporate Team
High end imagery of your team is important if you want new clients to have faith in your company. More than attaching a face to a name, it establishes a personal connection.
Building strong personal relationships is especially important in this day and age. Does your website inspire confidence in your potential clients by displaying well presented photos of your core team?
Publicity Images & Corporate Event Photography
Many companies spend truckloads of money with PR Agencies every single month so they will write press releases about the company, which are distributed to an email list that they've spent a lot of money to build.
Here's the problem though - media outlets don’t publish press releases if they DO NOT include high resolution images that are formatted for editorial use.
Don’t blame your copywriter. Most of the time, copywriters and account managers at agencies are behind a keyboard, so they have not acquired the 10,000+ hours of focused practice it takes to become highly proficient at using a camera and lenses to create editorial images that sell an idea or product. (If you don't understand the 10,000 hours reference, go read Outliers by Malcolm Gladwell.)
Most publicity agencies only specialize in writing email blasts and website copy... but the world is VISUAL.
So ask yourself a few questions:
- What would it mean for your image IF you could add a highly skilled person to your team that could create masterful content for your company with the most current, top of the line camera equipment on the market?
- What would it mean for your brand IF you could find someone who has over 15 years of proven success in helping reputable brands attract more business via content marketing campaigns that look like editorials?
- How potent would your email blasts become IF they included engaging, high quality, high resolution, print ready editorial imagery created with the needs of busy editors in mind so that it's easier for media outlets to run publicity on you?
- How would tiny, deliberate course corrections like these be absolute game changers for the growth trajectory for your company or your personal brand?
I already know the answer to the question above, because I've been part of start-up projects that have become household names in their vertical markets. The execution of these ideas is key, and your corporate content is a huge part of that.
I frequently work with startups, big established brands and their advertising agencies.
Often times, an ad agency will book a project with a client, but they actually outsource the white label content creation to me and my team.
It works well for them - they get the results they promised to their client, they don't need to do the actual work themselves, and they keep part of the profit. They just laugh their way to the bank!
FREE Consultation Available
I know you have questions. I'd be happy to help you build your brand, at any level of budget.
I love seeing business owners succeed, and I take pride in being part of a company's success story.
Let's set up a phone call to discuss how I can help you and your company appear in the best light.
