LIFESTYLE/PRODUCT PHOTOGRAPHY
Top brands understand how important product photography is in meeting their sales goals. Good photography sells your product and speaks volumes about your company by painting vivid pictures in the eyes of your target consumers.
Lifestyle photos BUILD YOUR BRAND, and brand is what sets strong companies apart from their competition.
Why is it so important to build your brand? Simple. Having a strong brand allows you to stand apart from the low end bottom feeder companies that only compete on price.
Savvy business owners understand that when a company only competes on price, it’s in trouble. Why? Companies that compete on price are just racing to the bottom. They don’t build enough profit to sustain growth and fund new product development. Furthermore, those types of bottom feeder companies never build a customer base of true fans that will sustain their sales over time, and continue to buy their products year after year.
This is why IT IS SO CRUCIAL TO BUILD A STRONG BRAND using lifestyle photography to tell captivating stories and engage your target audience with your brand.
I’ve been working with industry leading brands for years, and I’ve also helped many start-ups achieve long term success.
Smart business owners know that all content creators are not created equal.
By working with me and my team of industry veterans, you have the chance to leverage everything we’ve learned in building other strong brands to create a success story for your company.
EDITORIAL FLAT-LAY IMAGERY
Some marketing projects and editorials require flat-lays of your products, arranged in a pleasing manner that grabs attention.
I have you covered on that, too.
PRODUCT DETAIL SHOTS
Let’s work together to illustrate how your products stand apart from competitive items in the same segment. We can do this by creating product detail shots, macro images, and atmospheric product photos in studio or on location.
IN-STUDIO CATALOG IMAGERY
Some companies prefer to showcase products with dark, dramatic lighting with a BLACK background to present their products with a high end look.
Others prefer their product listings on Amazon or eBay to utilize light, airy lighting to show off all the surfaces and textures of your product online with a WHITE background.
No matter what you prefer, I've got you covered.
Sometimes short sighted company owners try to "save money" by tasking a salaried employee with shooting their products on white or black backgrounds for Amazon or eBay product listings. Most of the time, this route leads the company to lose sales and brand appeal because their entry level employees who are tasked with this work DO NOT have experience in making their products look their best.
MINI DOCUMENTARY FILMS (BRAND/PRODUCT PLACEMENT)
Short documentary style short films or interview videos featuring a person, place, whatever… with product placement related to your brand.
Above is a short film I produced for automotive e-commerce giant FCP Euro featuring Justin Cashmore and his crazy homebuilt Renault, which he converted to all wheel drive and Volkswagen VR6 engine mounted behind the front seats.
Below it is another short film about clothing company founder Belinda Sarooei (affectionately known to friends as “Belinda Benzo”) and her dedication to the Mercedes brand and her incredible Mercedes Benz “Heckflosse” fintail sedan.
PRODUCT PROMO VIDEOS
Promotional videos for your brand, with or without audio/interviews for looping at a tradeshow booth, at your place of business, or social media promotions. Here’s a quick video made for 1888 Rum and Pendry Hotels.
ATMOSPHERIC IMAGES W/ PRODUCT PLACEMENT
Aside from product photos in studio, most companies also need atmospheric lifestyle photos - showing people using their products in different environments.
These lifestyle photos with “product placement” are used widely for marketing in brochures, tradeshow backdrops, website landing pages, Facebook ads, sponsored Instagram posts, and everything else.
When your company needs professional images that show your products in the best light, I got you covered.
