Last year, I shot and produced a series of video projects for automotive eCommerce giant FCP Euro. Rather than starting with a new subject, we decided to shoot a full video about a person who we previously featured on the FCP Euro website - Justin Fon Cashmore.
The owner and builder of this Renault Dauphine, Justin always wanted to own a stylish, fast car… but after he retired from the US military, he decided that he would use his skills and ingenuity to build himself a fun car with his own two hands instead of saving up for a Porsche or something.
This video tells his story. A careful eye will also notice some subtle product placement in the footage. When I showed up to Justin’s garage, I noticed he actually had a box from FCP Euro sitting on the side of the garage. When I asked him what was in there, he said, “before you shot my car, I had never previously heard of FCP Euro… but I started checking out their website since my car was featured on it, and since I wanted to rebuild my engine anyway, I bought a bunch of rebuild parts for my Volkswagen-powered Renault, as well as the other VWs and Mercedes builds we’re working on here at the garage.”