Video: "Attention To Detail" Mini Documentary Film for Content Marketing Campaign
This is a preview of the mini documentary film series I've been producing and shooting as part of my annual content marketing contract with my client, FCP Euro.
This video is just a pre-release ROUGH DRAFT - this has not been officially published yet.
We'll be featuring this and other videos prominently on a newly revamped FCP Euro YouTube channel that we're helping launch for the European car parts ecommerce giant as part of a larger content marketing campaign.
This marketing campaign helps to boost FCP Euro's online sales, brand recognition, search ranking, and online reputation through the creation of high end feature stories highlighting the cars of authentic car builders, race car drivers, and passionate car owners that make up their customer base.
The woman featured in this video, Belinda Sarooei (aka @BelindaBenzo on Instagram), is a stark contrast from most of the "car guys" that normally get featured by automotive brands.
Belinda is a successful entrepreneur and CEO of a clothing company, but is well known and respected in the car community for her tireless dedication to her W111 Mercedes Benz fintail. We decided to highlight Belinda in this video to show that just like music and food, the passion for cars is something that unites people of many diverse backgrounds.
Shortly after we shot this video, she was honored and featured by Mercedes Benz in their own magazine, as well as the esteemed Automobile Magazine from the Motor Trend Group.
This entire production was done by a two person team. I produced and shot the video, and it was edited by Travis Hodges.
Who do you know that could use a video like this to tell the story of their business or personal brand?