When companies approach YOU to do work for them, it certainly is exciting. I was approached by the CEO of Alpha Wheels to create imagery that would help them convey their message and ultimately, develop their brand image.

As a well respected visionary and heavy hitter in the automotive aftermarket industry, Alpha Wheels CEO James Chen is a serial entrepreneur with a strong track record in building brands and turning them into successful enterprises. His newest venture, Alpha Wheels, is his first foray into the offroad/overlanding niche in automotive wheels, and I am positive the company will do very, very well.

How can I be so sure? Well, I’ll give you a hint. He has chosen best in class people to partner with on the development of this brand (ahem), and each team member in the group is extremely passionate, resourceful, and joins the team with a proven track record of success individually. Oh, and aside from the strength of the team, James has already secured major distribution for the new line of wheels through a high traffic ecommerce channel that just might be the biggest heavyweight in the industry - Tire Rack.

I’m super excited to be working with these guys on an ongoing basis!