Content Marketing: Blancpain GT World Challenge
Earlier this year, I signed a contract to join the Blancpain GT World Challenge Series as a Producer on their Media and Marketing team.
This series races all over North America and features some pretty amazing cars in different race classes - GT3, GT4, TCR, and Touring Cars.
In my role as Producer for the series, I was tasked with shooting high quality still photos and video clips for editorial usage and social media marketing.
Click the photo above for a link to an editorial that I published on the high traffic global car culture website, Speedhunters.
I was also asked to shoot video interviews at multiple events to fulfill sponsorship packages that the series sold to the drivers in the different classes and the overall sponsors for the series.
I did NOT edit the videos. I did not color grade the final videos, and I did not shoot the on-track action footage of the cars. The series was already working with others for video editing, so I was only asked to provide raw video interview footage, then submit to their team for editing.
If you’ve clicked around my website enough to familiarize yourself with the imagery I produce, I think it’s pretty easy to tell which scenes I shot and which ones were shot by someone else. You can easily tell by the sharpness of the image. Same with the color grading.
Here are some links to the completed videos:
This is a promotional video for series sponsor Purple Monkey Garage, a consulting company. I shot the interview footage with Josh Tolley, CEO of Purple Monkey Garage and Kavana Rum, as well as the supporting B-Roll lifestyle footage around the paddock and pit areas.
Make sure to click the Settings “Gear Icon” to watch it in 1080p HD.
This is a promo video I shot for series sponsor AMAZON WEB SERVICES. I shot the interview and supporting B-Roll footage with CJ Moses, the Chief Information Officer for AWS. If you have an eye for sharpness and bokeh in an image, then it’s easy to tell which shots were mine.
Make sure to click the Settings “Gear Icon” to watch it in 1080p HD.
In this promo video for TC America series driver Taylor Hagler, I shot the interview footage and the B-Roll around the paddock area. Make sure to click the Settings “Gear Icon” to watch it in 1080p HD.
This is a promo video I shot for series sponsor CROWDSTRIKE and their CEO, George Kurtz. I shot the interview and supporting B-Roll footage. If you have an eye for sharpness and bokeh in an image, then it’s easy to tell which shots were mine.
Make sure to click the Settings “Gear Icon” to watch it in 1080p HD.
This is a short promo video I shot for series sponsor Opticoat. I shot the interview with Opticoat VP Ivan Lacroix at the Circuit of Americas in Austin TX. Make sure to click the Settings “Gear Icon” to watch it in 1080p HD.
Here are some links to older videos I shot for the series when it was called Pirelli World Challenge: